# identity.md

## Organization Overview
- **Company Name:** BWH Plant Co (also known as Bros with Hoes Plant Co)
- **Mission:** To offer a wide variety of Florida-grown indoor houseplants, shipped directly to customers' homes.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Originated from a barbecue among friends, evolving into a mobile plant store. Based in Florida for growing operations.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces a friendly, community-oriented spirit, originating from a casual pastime among friends. Focuses on making nature accessible and helping customers "grow their green thumb."
- **About/Team/Leadership Links:** [Our Story](https://bwhplantco.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Began as a mobile plant store and has evolved into an e-commerce platform, shipping Florida-grown indoor houseplants directly to customers.
- **Location(s) and Geographic Presence:** Operates from Florida, with shipping services delivering plants to customers' homes.
- **Key Partnerships and Affiliations:** Details forthcoming.